Instagram audit for – hotels across Egypt, Morocco, Tunisia and Jordan
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Overall status by country
Number of hotels rated Green, Amber or Red
Contact compliance by country
Pass means a website plus a phone number or email on Instagram. Pending means the website is there but the Call/Email buttons still need checking.
Major complaints by country
Number of hotels by complaint level
Posts per week
Average over the last 4 weeks, Reels and static posts
ReelsStatic (photo or carousel)
Follower growth
New Instagram followers last month, by hotel. Counts are saved on the 1st of each month.
Audit objectives met
Share of filtered hotels meeting each objective
Instagram data is not connected yet. Posting numbers appear here automatically once the Instagram reader is set up.
Audit objectives and rules
Guest contact: the Instagram profile shows the hotel website and at least a phone number or an email.
Guest comments: the hotel replies to guest comments (checked weekly in the sheet's replies_to_comments column: Yes, Partly or No).
Posting frequency: Frequent is 3 or more posts a week, Regular is 1 to 3, Low is under 1 (last 4 weeks).
Profile complete: Excellent or Good.
Recent content: Active posting.
Reels used: Frequent or Occasional.
Facilities shown and destination content: Yes.
TripAdvisor 4+ and responds to reviews: Yes.
Positive feedback: Strong. Major complaints: None or Low.
Ratings come from the "Regional Audit" tab of the Google Sheet. Posting counts, website and bio contacts are read automatically from each public Instagram profile through Meta's official API. Phone or email shown only on Instagram's contact buttons can be added in the sheet's phone and email columns.